Why do they want my Cadillac Eldorado?

I own a 1996 Cadillac Eldorado. I just received a letter from a local Cadillac dealer saying they want to buy my car.


Here are some of the things that were stated in the letter.....





It's a special year-end buy-back event..





Your status as a valued customer qualifies you for the private vehicle buy-back.





We are in desperate need to acquire several pre-owned Cadillac Eldorados by Monday, March 5th, 2007 in order to fulfill special requests.





We would like to buy it back at above market prices.





I love my Eldorado and have no intention of selling it, but why would a dealer be asking to buy my car? Is there something special about the 1996 model in particular? And why do they want them by March 5th?|||i used to sell cars and we did this all the time. a yes they do want good quality pre owned cars, but mostly it is a way to sell you a new car. if you decide to do it ask if they will actually write you a check for the car whether you buy a new one or not. chances are tey wont, they are offering you that money as a trade in which is also just a ploy but one people seem to love. no one would pay more for you car than it is worth. they are jus taking the extra money they are giving you out of the profit on the new car. it is called robbing peter to pay paul. in reality they are discounting the new car and just showing you that you are getting more for your old car. most people would rather be shown that they are getting more for the old car than paying less for the new one. it is all psychological advertising stuff. i do believe it is a useful tool to help bring people into the dealership and it is not really deception. unless they do not explain that it is based upon you trading it in for a new caddilac.|||it's a gimmick keep your car|||It's your car, and you don't have to sell it if you don't want to. The 96 Eldorado was a success story and older folks like that car.|||They don't "want" your car, they want to sell you a new car. The letter is a marketing ploy used by many dealers.


GM is in trouble and they need to sell new cars.


If you like the car, keep it.


There is nothing "special" about your 96 ED other than the fact you love it.|||What city you're living in. In L.A. sometimes movie studios need to buy certain vehicles to make a film. Otherwise its just a gimmick to sell a car.